Social Media Marketing Platform Netflix

Question: Discuss about the Social Media Marketing Platform Netflix. Answer: Introduction: Netflix is a company that provides the users with a platform to watch television shows and movies online. The marketing objectives of Netflix include the inclusion of enhanced number of users to increase the visits on the site and to make people aware about the various subscription plans that are offered by the site. There are a number of marketing tools and platforms and the latest addition in the list is the social media marketing platform. Netflix has been making use of social media as a marketing platform and can further utilize the same through social media marketing tools such as Facebook and YouTube. These social marketing tools would allow the marketing and advertising of the videos and plans that are offered by Netflix with much ease (Assaad and Gomez, 2011). Facebook and YouTube would allow the marketing agents associated with Netflix to target specific users as per their preferences and choices. There are massive numbers of users who share their interests, likes and dislikes on Facebook and the browsing history of the user on YouTube can also provide a clear picture of the same. This data and information would allow the marketing team to come up with specific advertisements and marketing campaigns for various users groups (Pradiptarini, 2016). For instance, there may be a trending shift in the interest of the users towards thriller as a genre and the promotional offer maybe rolled out through Netflix with a special discount on a popular thriller series and the subscription for the same. Such activities and marketing campaigns would allow the users to connect with Netflix and the engagement and involvement of the users will also show a marked improvement. There are representatives from the television and movie world that associate with N etflix for the promotion of their respective work. Social media tools can also be utilized for the same with the release of a teaser or trailer of a television show or movie through Netflix on the various social network platforms. Facebook and YouTube have options such as like and share associated with each post and the same would allow the viewers to further spread a particular video. Apart from reaching a targeted audience and gaining the objective of customer engagement, social marketing tools would also allow the overall increase in the web traffic for Netflix (Odhiambo, 2016). There are also insights available for each of the page that is created on Facebook that gives statistics and information such as number of likes received, views on a particular post, likes on a particular post and likewise. This information could then be used by the marketing team of Netflix to gain an idea of the customer involvement and engagement along with the changes that may be done in the marketing strategy. These tools would be an easy medium for expanding the customer base and would also be cost effective in nature as there will be no costs associated in the marketing activities such as infrastructure or operational costs. These tools would also allow the users of Netflix to put forward their specific demands or expectation through the Facebook page or in the comments of a particular video on YouTube (Neti, 2011). References Assaad, W. and Gomez, J. (2011). Social Network in marketing (Social Media Marketing) Opportunities and Risks. [online] Available at: https://www.seokursu.com.tr/social-network-in-marketing.pdf [Accessed 4 Nov. 2016]. Neti, M. (2011). Social Media and its Role in Marketing. [online] Available at: https://www.ijecbs.com/July2011/13.pdf [Accessed 4 Nov. 2016]. Odhiambo, C. (2016). Social Media as a Tool for Marketing and Creating Brand Awareness. [online] Theseus.fi. Available at: https://www.theseus.fi/bitstream/handle/10024/44591/Christine.A.Odhiambo.pdf?sequence=1 [Accessed 4 Nov. 2016]. Pradiptarini, C. (2016). Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market. [online] Available at: https://www.uwlax.edu/urc/JUR-online/PDF/2011/pradiptarini.MKT.pdf [Accessed 4 Nov. 2016].